Right Brain Rising!

A Whole New Mind by Dan Pink

This book has been out a while but I have to give it a plug.   It provides a fascinating and highly convincing argument as to why the successful workers of the future will be those who can master the creative right side of the brain.  Pointing to how abundance, Asia and automation is ‘changing the game’ for analytical left-brain knowledge workers (sorry doctors, accountants, lawyers, IT workers .. you’ve had your day!), Dan describes how the winners of the future will be the designers, storytellers, carers, big-picture thinkers and meaning-makers.   It underlines how corporate communications …. and actually leadership in general …. is essentially a right-brain activity.   Dan outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment and reveals how to master them.  From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile.   A must-read for anyone in comms, and in facts anyone who owns a brain.   It’s the reason why, when looking for new schools for my daughter, the first place I wanted to see was the art department.   That’s where the future is.  More on Amazon

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